Digital is transforming nearly every part of our society. I had a very clear message from Labour members during the Deputy Leadership election that they expect the party to change. By the next general election they expect us to use technology differently in our campaigns, in the way we make policy and how we organise our communities.
Joining the party should be the start of a journey. So we’re going back to first principles to look at how voters, members and supporters interact with us.
The change we want to bring about
We want to understand what the best experience looks like for members, potential members, supporters, volunteers and voters by:
- Using technology to engage people, while not excluding those without access to technology
- Exploring how to further open up the party in a way that leads to effective decision making
- Building a deeper two-way relationship with members and supporters
- Extending our reach into our communities
- Increasing our membership base
- Working more with our members to understand how they can help the party
We’ll also need to understand how we improve talking about what we do as a party and how people can get involved in what we do.
- Communicating in a more human way
- Being even more open and clear about opportunities for members to stand for election
- Making the party easier for everyone to understand
We’ll discover more as our work progresses.
Digital discovery and the Labour Digital team
We’ve set up a digital discovery team as part of the Labour Digital team. They’re exploring how the Labour Party should adapt to the wider digital revolution happening in the UK and beyond.
The digital discovery will last for about 8 – 12 weeks. During this time they’ll talk to as many people as possible to understand their needs and to identify where there are problems we need to solve.
They’ll test solutions and start to understand what the party needs to do next. They’ll be open-minded and change their focus based on what they learn.
Learning by doing
The digital discovery team will be flexible in how they work.
We don’t yet know all of the things that we need to do; that’s what I hope this team will be finding out.
As a party we need to bring about change quickly. We don’t want to spend years in lengthy consultations or writing detailed papers. But we need to get it right.
That’s why each week the team will update their findings on this blog.
This will be an open and collaborative process, with ways for you to get involved.
In the meantime, if you have any comments or thoughts we’d love to hear them either comment below or email firstname.lastname@example.org.